Adidas Speedfactory AM4TKY
Adidas Speedfactory AM4TKY
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- Made in in Atlanta, created a collection of running sneakers for big cities around the world using data collected from real athletes.
- By using digital manufacturing techniques, Adidas can more accurately design shoes for athletes and cut down on production from human-operated factories in Asia.
- The collection includes shoes for London, Paris, New York City, Los Angeles, and Shanghai.
- The shoes are meant to account for the specific needs of athletes in each city, based on its terrain, weather, and more.
Making continuous strides in footwear innovation is always a top priority for sportswear brands, and Adidas may very well have come up with a model for the future of sneakers.
The brand has always been an emphasis on the specific materials and technologies that actually go into their shoes, but now the Three Stripes is putting a strong focus on advanced manufacturing processes and research to substantially improve the performance of their sneakers.
Between two state-of-the-art factories called Speedfactories (one at the Adidas HQ in Germany and the other in Atlanta, Georgia) Adidas manufactures sneakers using completely digitally automated machinery. The futuristic manufacturing process allows performance-driven ideas to become a reality without compromising the integrity of the design with more traditional production methods.
To showcase just how efficient the Adidas Speedfactory is, the brand created a collection of running sneakers inspired by major urban cities around the world and the runners that live there. The shoes are meant to account for the specific needs of athletes in each city, based on its terrain, weather, and more. The Speedfacroty AM4 sneakers include pairs for London, Paris, New York City, Los Angeles, and Shanghai. A version for Tokyo is also coming soon.
The Adidas Speedfactory AM4NYC. Adidas
As the name suggests, the Speedfactory is all about speed — for the runner and the production process. By using sports science data collected from athletes, Adidas can turn location-specific, performance-driven ideas into a reality.
The process behind creating each sneaker begins with collecting real-world and lab data from athletes in each respective city. Next, the data digitally maps patches onto the upper to provide supportive, yet stretchy movement. The sneakers' full-length Boost midsole is fitted with redesigned Adidas Torsion technology, which provides balance and support at the bottom of the foot. Finally, to bring the upper and bottom together, the Speedfactory uses a digital bonding process, which is more efficient and longer lasting than glue.
As a result, each Adidas Speedfactory AM4 sneaker is optimized for running seamlessly between various city surfaces like asphalt, cobblestones, concrete, or grass.
Each Speedfactory AM4 shoe also comes equipped with an NFC (near field communication) chip in the tongue. By syncing your sneakers to your smartphone, you can access exclusive downloadable content, early access to releases, and more from Adidas.
An athlete in the Speedfactory recording data for sneaker innovation. Adidas
In terms of the production, the Speedfactory is more sustainable than a traditional factory and allows for quicker production times. Adidas makes about 300 million sneakers per year, a majority of which are produced in countries throughout Asia. With Speedfactories in Europe and the US, Adidas can lower the cost of transporting products and ramp up manufacturing to shorten production time. This means Adidas can make more shoes faster, whether it's a new style or a restock. Over time the brand's goal is to create 50% of its shoes using digital manufacturing process.
The Adidas Speedfactory AM4 City Series is just the beginning of the brand's use of advanced manufacturing techniques. By appealing serious runners in need of footwear backed by athlete data and consumers who are against sneakers made under questionable factory conditions alike, the collection is definitely a precursor to what shoemaking will look like in the years to come.
Video: Which Is Better? adidas ULTRABOOST vs SPEEDFACTORY AM4LDN
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