The prices and quality were about the same at HM and Old Navy, but HM had a much bigger selection in terms of the styles it offered, and the clothes were generally more trendy. HM also won in terms of atmosphere, creating a much brighter and more upbeat store.
The prices and quality were about the same at H&M and Old Navy, but H&M had a much bigger selection in terms of the styles it offered, and the clothes were generally more trendy. H&M also won in terms of atmosphere, creating a much brighter and more upbeat store.
Old Navy's displays were pretty messy, and there were sale signs everywhere. Business Insider/Jessica Tyler
- Old Navy and H&M are both known for carrying inexpensive basics.
- Old Navy has become a secret weapon for Gap.
- But H&M is struggling, seeing operating profit drop a whopping 62% in the first quarter of 2019.In June, it reported flat sales growth for the second straight quarter.
- During recent visits, we found that both stores seemed to have similar issues, from varying quality to unfashionable clothes, but one store had a clear advantage over the other.
Old Navy and H&M have become go-to stores for inexpensive basics like t-shirts and sundresses.
Old Navy has become a secret weapon for Gap Inc., seeing sales growth of 3% in its most recent fiscal quarter. In late 2019, Gap announced it would be shifting its focus away from its namesake brand and Banana Republic in favor of the Old Navy and Athleta brands.
H&M, a competitor of Old Navy, has had its fair share of struggles lately. In the first quarter of 2019, operating profit at H&M decreased 62%. In June, it reported flat sales growth for the second straight quarter. Business Insider's Mary Hanbury reported that analysts believe H&M has a brand issue because it's not the cheapest store, and its clothes are not the best quality nor the most fashionable.
When we visited both Old Navy and H&M, we found this statement to hold true for both stores — while both had a lot of great deals, they both still had a few overpriced outliers. The quality varied from product to product, and the styles were hit or miss.
However, we found that one store was a much nicer environment to shop in and had a bigger selection of everything from clothes to accessories.
Video: SA Co. | Quality Gear at Reelistic Prices™
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