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What is ctr?

Leonid Veselov
Leonid Veselov
October 3, 2011
What is ctr?

Speech in our article will focus on the advertising field. Let's talk about some indicators that will allow to diagnose the success of an advertising campaign on the Internet, and specifically about advertising and informational banners.

What is ctr in advertising

In the business environment, this abbreviation stands for click-through rate. Ctr is an indicator of clickability, that is, an indicator of how often a banner is clicked over a certain period of time.

To be more precise, ctr can be defined as the ratio of the number of clicks on a banner and the number of its hits. This parameter is measured in percent. This indicator is one of the most important among those that are able to assess the effectiveness of the banner.

The better the advertising campaign and targeting, the higher the ctr. It can vary from zero percent to several dozen. This figure never reaches one hundred percent.

Ctr will be an important indicator by which you can determine the success of an advertising campaign. It is much more important to the selling companies than the image ones.

Business on the Internet is developing by leaps and bounds. Need to know what ctr is! The market is growing so rapidly that many companies do not have time to react to new technologies and concepts.


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